The cult of A24

How did a movie studio achieve such a unique cultural status? The iconoclastic studio has bred superfans, dropped swag, and developed a reputation as the film-industry version of an underground record label. As a result, it’s now teetering on the verge of self-parody. Nate Jones explores how A24 has sold itself as an original, distinctive and prestigious studio and has reached heights of unparalleled success by any other company of this kind.