People love the brain for the wrong reasons

Why is neuroscience so fascinating? Few of us care or even understand the technical details of how molecules and electrical charges in the brain connect to give us cognition. However, as numerous experiments demonstrated, we struggle to resist the seductive allure of neuroscience. Iris Berent discusses the latest research as she examines the very human tendency to separate the mind from the body that not only kindles our irrational love affair with the brain but promotes bias impacting scientific literacy across multiple sectors.